Why Can’t You Focus Anymore?

Why Can’t You Focus Anymore?

Do you find it increasingly hard to concentrate and focus? Well, you’re not the only one. It’s a growing issue that is affecting pretty much everyone. And the main reason for this is exactly what you would expect it to be.

Smartphones.

Simple tasks that we could sit down and power through a few years ago have become stop-start sessions that meander on and on through the day. The distraction is too powerful. 

A daydream used to mean your mind wandering off for a minute as you stared out the window, before you caught yourself and wrestled your attention back to the task at hand. No harm done. 

These days, any break of concentration or daydream and you have your phone in your hand, liking your friends' holiday pics before you even realise what’s happening. And just like that, 10 minutes of valuable work time has been lost to doom scrolling. 

More and more studies are being carried out and they are all coming to similar conclusions. Smartphones are destroying our attention span. One study from 2018 estimated that the average millennial picks up their phone about 150 times a day, and one imagines that figure has only grown in the years since.

The power and pull of the phone is so strong that we often have to put up with people pulling out their phones to take a look mid-conversation. Is there anything more discourteous than someone checking their phone while you are in the middle of your sentence?

There is science behind why phones are winning. The dopamine hit we get from checking the notification can reward and reinforce this behaviour, and so we get stuck in a cycle of constantly checking. The novelty and anticipation keeps us hooked into lighting up the screen again and again, just in case. 

It’s not only the constant notifications where they get you. The pull of aimlessly scrolling through social media is another powerful one. When you feel slightly fatigued or bored with a certain task, it’s so easy to pick up your phone, open the app and away you scroll! Each flick of the thumb administering another injection of bubble gum for the brain. 

But all is not lost. It is possible to wrestle back control of your focus and concentration from our evil smartphone overlords. 

BrightFocus is a powerful powder formula that you add to water and drink to get the focus you need, when you need it. The formula contains over 30 active ingredients. All-natural vitamins and minerals that get you locked in with a clarity and focus that gives you the ability to put on the blinkers and get sh*t done. 

Its fast acting formula means you feel the effects in 20 minutes or less, and it’s more powerful than simply having a cup of coffee. Not only is it more powerful, but it doesn’t have the same side effects coffee does, like dehydration, headaches and diarrhoea. 

Also, due to BrightFocus’ natural formula, it gives you a much more controllable focus, without the restlessness and shakiness that often comes with a cup of coffee.

But this isn’t just some jumped up caffeine powder. This formula is based on years of research. This is a powerful blend of natural vitamins and minerals, each one specially chosen to give you a specific benefit. 

Here are some examples:

Iron

Plays a vital role in the brain's cognitive functioning (concentration, problem solving, reasoning) and maintains a healthy flow of oxygen through the body.

Niacin

Essential to the functioning of the nervous system, which controls almost everything the body does, including thinking, learning and memory.

Vitamin B6

Helps maintain a healthy psychological functioning (behaviours, emotions, social skills).

Vitamin B12

Reduces tiredness and fatigue and contributes to an energy-yielding metabolism, meaning your body will use its energy sources efficiently. This ensures your body gets the boost you need, when you need it. 

Take back control. Put the phone down, without the almost instant urge to pick it back up again. Enter that flow state of focus and concentration that used to be possible before our phones turned our brains to mush. Get sh*t done!

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